Apple’s (PRODUCT)RED iPhone 8 Hits Stores
Apple’s (PRODUCT)RED iPhone 8 arrives in stores today. Sales from the limited edition release will go to supporting The Global Fund to Fight AIDS, Tuberculosis and Malaria. Specifically, each (PRODUCT)RED purchase will contribute to the Global Fund’s HIV/AIDS grants that provide testing, treatment and prevention programs with a special focus on eliminating transmission of the HIV from mothers to newborns. Apple’s partnership with (RED) helps people affected by HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya and Zambia.
“This special edition (PRODUCT)RED iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” explained Greg Joswiak, Apple’s vice president of Product Marketing.
The iPhone 8 and iPhone 8 Plus (PRODUCT)RED feature a stunning red finish with a matching aluminum band and a Retina HD display. The special edition phones also come powered with a A11 Bionic chip, the same “brain” inside the iPhone X.
This week, as one tech giant spent time apologizing for manipulating our data, another reminds us how corporate social responsibility can actually work. Since 2006, Apple’s partnership with (RED) has helped raise more than $160 million for the Global Fund.