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GO FIGURE: The House Fenty Built

Photo Credit: Fenty Beauty

Next week in Paris, ​Rihanna​ will make history. The 31-year-old artist and entrepreneur will debut the very first collection for F​enty​, her luxury fashion label. Moët Hennessy Louis Vuitton (​LVMH)​ , the same parent company of Fendi, Givenchy and Dior will now also house Fenty. The partnership makes ​Rihanna​ the first woman of color and​ first female designer to have an original brand for the largest luxury conglomerate in the world. However, this isn’t the only time Rihanna Robyn Fenty has broken barriers.

In 2015, Rihanna became the first black spokesperson for ​Dior,​ starring in its Secret Garden IV fashion film. In 2018, she made herstory again by becoming the very first black woman featured on the September cover for British Vogue, a 103-year-old publication.

Photo Credit: British Vogue

Though not formally trained as a designer, the Barbadian pop icon has paid her dues.

Photo Credit: Fenty Beauty x Semmi W.

Fenty will be the first Maison launched by LVMH since Christian Lacroix in 1987.​ The timeline above highlights many wins, but it does not reveal how Rihanna’s very first creative collaboration with a fashion brand in 2013 was clowned by ​critics.​ At the time, her collection with River Island was called “a wardrobe malfunction” and a “horror show.” Unbothered, Rihanna went on to serve as Puma’s creative director and has successfully launched three verticals:​ F​enty Beauty​, Fenty x Puma, and Savage x Fenty​, a body positive lingerie brand. All while keeping up with her other job: entertainment.

Photo Credit: Fenty Beauty x Semmi W.

Fenty will produce ready-to-wear items, shoes, jewelry, accessories, and sunglasses. Instead of being hired to promote other brands (and ultimately make them more money), R​ihanna​ has decided to stop playing the game of celebrity endorsement deals and just outright own a team.

Photo Credit: @badgalriri Instagram

A trademark for Fenty Skin has already been filed. ​And at her annual Diamond Ball Gala​ last year, the former ”Good Girl Gone Bad” h​inted at a desire to launch a furniture line. She e​xplained,​ “But I need time for that. I need time to drop something.” New music maybe?

Riri’s highly anticipated album is still expected to come out this year. Given her track record with handling multiple projects and a near demonic work ethic, dropping new music the same day Fenty showcases its very first collection is entirely possible. It’s her house now, she can do whatever she wants.

GO FIGURE is a data visualization series highlighting the numbers which shape culture. Subscribe here. Or follow @Semmiw on Twitter or Instagram and tell me what you think of this story. What should I analyze next? Hit me up via contact.

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